Certified Louisiana Economic Developer Program

Marketing and Attraction Course

                Location:  SEED Center, McNeese State University,

     4310 Ryan Street, Lake Charles, LA

 Day 1: Monday, August 5, 2024 


8:30AM-9:00AM                    Welcome and Breakfast


9:00AM-10:00AM                 Marketing Local Government Activities {1.0hr}

Mayor Nic Hunter, City of Lake Charles

10:15AM-11:45AM              Retail Marketing {1.5 hr}  

                                                                     Mandi Mitchell, LEDA

                                                                     Mayor Ray Bourque, City of Lafayette

11:45AM-1:00PM                 Lunch and Break


1:00PM-2:15PM                    International Marketing {1.25 hr}

                                                                     Jessica Steverson, LED International Project Manager

2:15PM-2:30PM                    Break


2:30PM-3:45PM                    Bring in the Tourist {1.25 hr}

                                                                     Kaitlyn Gallegos, Visit Lake Charles

3:45PM-4:00PM                   Drive to Port Wonder

4:00PM-4:30PM                   Tour of Port Wonder

5:00PM                                       Mixer/Dinner

Day 2:  Tuesday, August 6, 2024 


8:15 AM-9:30AM                     Identifying the "Holes in Your Bucket" {1.25 hr} Part 1

                                                                  Andrew Fitzgerald, BRAC

9:30AM-9:45AM                    Break                        


9:45AM-10:45AM                 Identifying the "Holes in Your Bucket" {1.0 hr} Part 2  

                                                                     Kristy Armand, Healthy Image Marketing

10:45AM-12:00PM              Local Incentives {1.25 hr}

                                                                      Matt Rookard, Advantous

12:00PM-1:00PM                  Lunch


1:00PM-2:00PM                    Understanding the CEDS {1.0 hr}

Jamie Gaines, Southwest Louisiana Planning Commission

Mike Hollier, Southwest Louisiana Planning Commission

2:00PM-3:30PM                    Certified Sites {1.5 hr}

Taylor Gravois, CSRS

Creed Romano, Jefferson Davis Parish

3:30PM-3:45PM                    Wrap Up and Certificates